MAKING A DIFFERENCE (MAD) @ Indian Institute of Management, Trichy, 2014
“We should live like King Size and Prince Life”– A famous saying
Mr.Dinesh Gajendran catalyst and Founder of Audacious Dreams Foundation Delivered a key note address on Make a difference (MAD) @ Indian Institute of Management (IIM), Trichy. He Shared his Experience of Inspiring Dreams which turned as Audacious Dreams Foundation and Audacious Academy for Sports and Social Development (AASSD). IIM Trichy’s visioned Mr.Dinesh Gajendran for socially responsible corporate who contributes to the immediate community of which He and Audacious dreams foundation are a part of. As the organizational leader he engages with societal issues that affect the community and offer the organizational and managerial expertise in tackling the complex problems.
MAKE A DIFFERENCE (MAD)
There is a growing recognition among the leaders of corporate world that they need to look beyond the immediate boundaries of their companies. Business leaders as ‘custodians of society’s most powerful institutions’ are increasingly expected to ‘reconnect business success with social progress’. ‘Make a difference’ (MAD) project is conceived in this context. The project is also an attempt to inculcate the core values of social responsibility, humility and empathy in its students so that they evolve ad socially responsible managers and also work towards the betterment of their communities.
MAD TALKS
Every academic year, the Make a Difference projects are kicked off with ‘MAD Talks’. These talks will introduce the MAD project to the students and emphasize its need and relevance. These talks among others will showcase stories of successful social entrepreneurs. The talks will also introduce the students to the problems and concerns faced in specific areas like education, healthcare, unorganized labour etc. The talks are also conceived as an opportunity for students to start identifying potential project ideas and network with social organizations that can serve as sites for their projects.
MAD PROJECT
After the MAD Talks, students organize themselves work in teams of five or six on an issue of social importance. They work on a specific theme such as education, health etc., or work on a project with an organization like NGO etc. These proejcts are undertaken by students across three to five months along with other curriculum requirements. All projects should necessarily involve on-the-field component and should be carried out under the guidance of a faculty member. The projects are evaluated by faculty mentor and external experts. A satisfactory rating in the team project is a mandatory requirement for the award of the diploma.
Reference:
https://www.facebook.com/dinesh.mba.mku/posts/10203380446656210